Overview

Kinetic retail installation developed for Pull & Bear and exhibited at Selfridges (London), combining servo motion control and mechanical design for continuous operation.

Objective

Design a kinetic display system capable of replicating the natural motion of page turning within a high-visibility retail environment.

System

A custom servo motion control system using three servomotors drives a large-format book, engineered to reproduce the physical behavior of real pages.
Motion profiles were developed to control timing, weight and flow with precision.

Execution

Page movements are calibrated to achieve smooth and continuous transitions, ensuring realistic behavior under constant operation in a retail context.

Technology

• Servo-based motion control (3 servomotors)
• Custom motion profile development
• Mechanical system design for kinetic displays
• Continuous operation control system

Result

A kinetic display system where motion control and mechanical precision converge, transforming a static object into a continuous and visually engaging retail experience.