Developed for Pull & Bear and installed in the Selfridges window display in London, this project consists of a large-format kinetic book designed to operate continuously in a high-visibility retail environment.

The system features a custom servo motion control setup using three servomotors, specifically engineered to replicate the natural physics of page turning. Movement profiles were carefully developed to achieve smooth, controlled transitions, ensuring each page behaves with realistic timing, weight and flow.

The installation runs autonomously, with a control system designed for continuous 24/7 operation throughout the full duration of the campaign, maintaining precision and reliability under constant use.

The result is a kinetic display where motion control, mechanical design and spatial presence combine to create a visually compelling and technically refined retail experience.